Atlantic Union Bank debuts Monday; new name 'sounds larger and more regional and more dominant'
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John C. Asbury knew it was the right decision to change the Union Bank & Trust name after hearing recently from a Richmond-area businessman who thought he had opened an account online.
After going into a local branch, the man found out that he hadn't opened an account at Union Bank & Trust as he had thought. Instead, he had opened an account at Union Bank in California that has 350-plus branches primarily on the West Coast.
"If you google 'Union Bank,' what you get is a California-based bank," said Asbury, president and CEO of Richmond-based Union Bankshares Corp. and CEO of its Union Bank & Trust subsidiary.